JOM! BUKIT BINTANG 2.0 TURNS MALAYSIA DAY INTO A SUSTAINABLE CITY LEARNING ADVENTURE
155 participants explore Bukit Bintang through urban missions, cultural discovery, local businesses and sustainable mobility
KUALA LUMPUR, MALAYSIA — 16 SEPTEMBER 2026 — The streets of Bukit Bintang became an open-air classroom on Malaysia Day as JOM! Bukit Bintang 2.0 – Sustainable City Learning Adventure brought 155 participants together for a day of urban exploration, experiential learning and community engagement.
Organised by JCI Bukit Bintang and held at LaLaport Bukit Bintang City Centre, the non-profit community initiative brought together young people, students, families, friends and members of the public to experience Kuala Lumpur through a combination of digital missions, physical exploration and community interaction.
The programme was led by Organising Chairperson Austin Koid of JCI Bukit Bintang, together with the organising committee, volunteers and supporting partners who contributed across technology, marketing, community engagement and event operations.
The 2026 edition recorded a 210% increase in participation, growing from 50 participants in the previous edition to 155 this year.
Built around the tagline “Move Sustainably. Celebrate Diversity. Build Peace,” JOM! Bukit Bintang 2.0 was designed to encourage participants to look beyond Kuala Lumpur as simply a commercial destination and discover the city’s culture, heritage, communities and local urban ecosystem.
The project’s mission is to transform Kuala Lumpur into a living classroom through digital engagement, cultural discovery, sustainable mobility and community participation, while building a sustainable urban experiential learning ecosystem that strengthens cultural literacy and civic engagement among youths.
WHEN THE CITY BECOMES THE CLASSROOM
At the centre of the initiative was the Urban Learning Passport, a gamified digital experience powered by Talent Valley.
Participants used the platform to complete missions, explore locations and engage with different aspects of Kuala Lumpur’s urban environment.
The experience expanded across 20 city routes and more than 20 landmarks, turning familiar streets and places into opportunities for discovery and learning.
Rather than relying solely on classroom-based learning, the programme encouraged participants to learn through movement, observation, interaction and first-hand experience.
The wider project framework focuses on cultural literacy, youth participation, sustainable urban mobility and stronger connections between people and the city.
MOVING THROUGH KUALA LUMPUR
Sustainable mobility was incorporated into the participant experience, with walking and public transportation forming part of the urban exploration journey.
The project’s reported impact figures recorded approximately:
- 6,000–9,000 steps per participant
- 2.5–3.5 hours of active movement
- 85–95% MRT/public transportation usage
- An estimated 250–400 kg of CO₂ avoided based on the project’s mobility calculations
- 20 city routes
- 20+ landmarks
- 30 participating vendors
- 10+ stakeholders
- 4 new members
The CO₂ figure is an estimated project impact, based on the mobility methodology used for the initiative, rather than a direct measurement of individual emissions.
The approach reflects the project’s broader emphasis on sustainable urban mobility and reducing reliance on printed materials through digital engagement.
CONNECTING PARTICIPANTS WITH THE LOCAL BUSINESS COMMUNITY
The Malaysia Day activation also featured a community bazaar involving approximately 30 vendors.
Participating businesses and entrepreneurs were given an opportunity to showcase their products and services within the wider JOM! Bukit Bintang 2.0 community experience at LaLaport BBCC.
For JCI Bukit Bintang, the business component formed part of the project’s wider effort to connect participants with the people, businesses and communities that make up Kuala Lumpur’s urban ecosystem.
Individual vendor participation and commercial outcomes remained dependent on each business, including its products, pricing, customer demand and operating circumstances.
TWO GUESTS OF HONOUR JOIN THE MALAYSIA DAY PROGRAMME
JCI Bukit Bintang was honoured to welcome two Guests of Honour to the Malaysia Day activation:
Tun Mohd Muaazam bin Mustafa Al-Bakri
Pegawai Belia dan Sukan Kawasan Bukit Bintang
and
Mr Ben Fong Kok Seng
Both Guests of Honour joined the programme and spent time with the organising team and participants throughout the day.
Their presence highlighted the importance of youth participation, community engagement and initiatives that encourage people to experience and connect with Kuala Lumpur in new ways.
MR BEN FONG KOK SENG ANNOUNCES RM5,000 CONTRIBUTION
During his speech at the programme, Mr Ben Fong Kok Seng announced a RM5,000 contribution towards JOM! Bukit Bintang 2.0 as a special gesture of support for the initiative.
The announcement was warmly received by the organising team and reflected the spirit of community contribution behind the non-profit project.
JCI Bukit Bintang expresses its sincere appreciation to Mr Ben Fong for his support and encouragement towards the initiative.
SIX SUSTAINABLE DEVELOPMENT GOALS
JOM! Bukit Bintang 2.0 supports six United Nations Sustainable Development Goals (SDGs):
SDG 4 — QUALITY EDUCATION
The project uses experiential and digital learning to help participants discover Kuala Lumpur’s culture, heritage and urban environment.
SDG 3 — GOOD HEALTH AND WELL-BEING
Walking, urban exploration and active participation encourage physical movement and a more active experience of the city.
SDG 8 — DECENT WORK AND ECONOMIC GROWTH
The project connects participants with local businesses, entrepreneurs and the wider urban economic ecosystem.
SDG 11 — SUSTAINABLE CITIES AND COMMUNITIES
The initiative encourages participants to explore urban spaces, communities and public transportation while developing greater awareness of their city.
SDG 16 — PEACE, JUSTICE AND STRONG INSTITUTIONS
The project encourages civic participation, community interaction and connections between people from different backgrounds.
SDG 17 — PARTNERSHIPS FOR THE GOALS
The initiative brings together youth organisations, technology providers, businesses, sponsors, vendors, venue partners and community stakeholders.
The project’s official framework identifies SDG 4 – Quality Education as its primary SDG, with SDGs 11, 8, 16, 17 and 3 forming part of its supporting SDG framework.
A COLLABORATIVE MODEL FOR URBAN LEARNING
JOM! Bukit Bintang 2.0 was delivered through collaboration between JCI Bukit Bintang and partners contributing different areas of expertise.
Talent Valley
Digital and Technology Partner
Powered the Urban Learning Passport and gamified digital experience.
1319 Group
Strategic Marketing & Communications Partner
Supported the project’s marketing strategy, communications, branding and content.
TUAH × LaLaport Bukit Bintang City Centre
Venue and Strategic Activation Partner
Supported the Malaysia Day activation at LaLaport BBCC.
The partnership model reflects the project’s emphasis on cross-sector collaboration and its SDG 17 objective of bringing different stakeholders together around a shared community initiative.
WITH APPRECIATION TO OUR SPONSORS AND SUPPORTERS
JCI Bukit Bintang extends its appreciation to the organisations and businesses that supported JOM! Bukit Bintang 2.0 through participant items, vouchers, protection coverage, awards and event support.
Talent Valley
Gaming application powered by Talent Valley as a JCI Bukit Bintang MOU partner.
1319 Group
Marketing strategy, communications and related support as a JCI Bukit Bintang MOU partner.
TUAH × LaLaport Bukit Bintang City Centre
Venue and activation support partner.
Soul Voice / HITZ Walker
Voucher sponsorship and event operations support.
Rollti Malaysia
Meal Sponsor
Supported JOM! Bukit Bintang 2.0 by providing meals for the organising committee and youth participants.
Eco Venture Village
Voucher Sponsor.
Capri by Fraser Bukit Bintang
Voucher Sponsor.
JSport
T-Shirt Sponsor.
GogoSport
Medal Sponsor.
J&L Wealth Protection
Provided 90 days of complimentary personal accident coverage.
Bagz & Co
Supported the project with customised button bags from Indonesia.
BYON Studio
Supported the project with customised awards, trophies, gifts, souvenirs, tokens of appreciation and prizes.
JCI Bukit Bintang also extends its appreciation to the participating vendors, volunteers, students, JCI members and other contributors who helped bring the Malaysia Day activation to life.
MORE THAN A CITY HUNT
JOM! Bukit Bintang 2.0 was created as a non-profit community initiative, but its purpose extended beyond a one-day activity.
The project brought together 155 participants, 20 city routes, more than 20 landmarks and approximately 30 participating vendors within a single urban learning experience.
It also created opportunities for people from different backgrounds to move through the same city, discover places they may otherwise overlook, interact with local communities and learn through direct experience.
Led by Organising Chairperson Austin Koid and supported by the JCI Bukit Bintang organising team, the initiative demonstrates how a city itself can become a learning environment when people are given meaningful reasons to explore, participate and connect.
Real People. Real Places. Real Action. A Brighter Kuala Lumpur.
ABOUT JOM! BUKIT BINTANG 2.0
JOM! Bukit Bintang 2.0 – Sustainable City Learning Adventure is a non-profit community initiative organised by JCI Bukit Bintang.
The project combines digital engagement, cultural discovery, sustainable mobility and community participation to create experiential urban learning opportunities in Kuala Lumpur.
Organising Chairperson: Austin Koid
Date: 16 September 2026
Occasion: Malaysia Day
Venue: LaLaport Bukit Bintang City Centre, Bukit Bintang, Kuala Lumpur
Tagline: Move Sustainably. Celebrate Diversity. Build Peace.
ABOUT JCI BUKIT BINTANG
JCI Bukit Bintang is a local organisation of Junior Chamber International (JCI) that provides young people with opportunities to develop leadership skills, take action in their communities and create positive change through practical projects.
Through initiatives such as JOM! Bukit Bintang 2.0, JCI Bukit Bintang brings together young active citizens, businesses, community stakeholders and partners to address community needs through collaboration and action.
MEDIA CONTACT
JCI Bukit Bintang
JOM! Bukit Bintang 2.0 – Media & Communications
Kuala Lumpur, Malaysia
Email: jcibukitbintang.ls@gmail.com
Social Media: @JomBukitBintang
